Maqam Ads — Ads Control

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Ad Spend & Performance

Daily Budget ?Maximum amount Meta will spend per day on this ad set or campaign. Actual spend may be slightly above or below.

600

CPA Target ?Cost Per Acquisition — how much you pay in ad spend for each purchase. Lower = better. Formula: Total Spend ÷ Total Purchases.

450

Retargeting ?Showing ads to people who already interacted with your brand — visited your site, added to cart, or engaged with your content. Much cheaper than finding new people.

OFF

Monthly Growth ?Expected month-over-month growth rate. 10-15% is realistic for scaling campaigns. This compounds — 15%/month = nearly 5x in 12 months.

15%

P

Product Economics

AOV ?Average Order Value — how much each customer spends per order. Higher AOV = more profitable even with same CPA.

1800

COGS % ?Cost of Goods Sold — what you pay for the product itself (manufacturing, shipping to you, packaging). 40% means the product costs you 40% of the selling price.

40%

Return Rate ?Percentage of orders that get returned/refunded. Average for e-commerce is 5-15%. These customers cost you ad spend but generate zero revenue.

30%

Products ?Number of products you're selling. More products = more total orders + cross-sell AOV lift. Product #2 benefits from existing pixel data for faster ramp-up.

1

S

Scenario Comparison

Based on your inputs with ±30% variance

T

12-Month Growth Projection

S

Saved Scenarios

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Competitor Spy ?Searches Meta's Ad Library for active ads matching your keywords. Shows who's advertising, what they're saying, how long their ads run (longer = likely winner), and common patterns in the market.

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Analyzing ad sets...

Calculating retargeting opportunity...

Ad Launch Wizard

?A guided, zero-mistake process to launch your ad campaign. Complete each step before moving on. Use the auto-fill buttons to let the system decide based on your real data.

Step 1 of 6

1. Product

2. Audience

3. Offer

4. Campaign

5. Creative

6. Checklist

Live Prediction

?These numbers update in real-time as you fill in the wizard. They're calculated from your inputs + your actual Meta Ads performance data. The more fields you fill, the more accurate the prediction.

Updates as you type

Daily spend

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EGP

Monthly spend

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EGP

Est. purchases/mo

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orders

Est. revenue/mo

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EGP

Gross profit/mo

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EGP

ROAS

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return

Profit per order

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EGP

1

What are you selling?

Product Name

Price (EGP)

COGS (EGP) ?What does this product cost YOU? Include manufacturing, shipping to your warehouse, packaging. This determines your real profit margin.

Key Benefits (what makes it great — one per line)

Product URL

Why this matters: Everything downstream — your audience targeting, ad copy, creative direction, and budget — depends on understanding what you're selling and your margins. If your margin is too thin, even a great ad won't make money.

2

Who are you targeting?

Country

Age Range

Awareness Level ?Eugene Schwartz's 5 levels. This determines your ENTIRE ad messaging angle. The wrong level = wasted money because your message won't resonate.

Unaware

They don't know they have a problem. Lead with the problem itself.

Hook: "90% of perfumes you smell on others are the same 5 mall scents — and nobody remembers them."

Problem Aware

They know the problem but not the solution. Agitate the pain, then introduce your category.

Hook: "Tired of your scent vanishing an hour after you spray? There's a reason cheap perfumes fade fast."

Solution Aware

They know solutions exist but not YOUR product. Show why yours is different (unique mechanism).

Hook: "Most designer scents fade by noon. Ours is built on a niche oud base that lingers till midnight."

Product Aware

They know your product but haven't bought. Lead with proof and offers.

Hook: "10,000+ sold in Egypt. 4.8 stars. See why everyone's switching to Maqam Ads."

Most Aware

They just need a deal. Lead with the offer — discount, bundle, urgency.

Hook: "It's back. 40% off for 48 hours only. Free shipping."

Market Sophistication ?How saturated is your market? Level 1 = you're first. Level 5 = everyone sells this. Higher sophistication = you need a stronger unique mechanism to stand out.

Why this matters: A Solution Aware audience in a Level 3 market needs to see your UNIQUE MECHANISM — why your product works when others don't. Wrong awareness level = your ad gets ignored even if the creative is beautiful.

3

Build Your Offer Stack ?$100M Offers framework by Alex Hormozi. Stack value until the price feels like a steal. The more value you add, the less people think about price.

Core Offer (what they get)

Bonuses (one per line) ?Free extras that increase perceived value. Digital bonuses cost you nothing but add massive perceived value. Examples: fragrance layering guide, scent-pairing notes, travel atomizer.

Risk Reversal ?Remove the buyer's risk. Guarantees, free returns, try-before-you-buy. The stronger the guarantee, the more people buy AND fewer actually return.

Urgency / Scarcity ?Why buy NOW instead of later? Limited stock, time-limited price, seasonal offer. Must be REAL — fake urgency destroys trust.

Value Stack Preview

Fill in the fields above to see your offer stack...

4

Campaign Settings

Daily Budget (EGP) ?Rule of thumb: budget should be at least 10x your target CPA. If your target CPA is 50 EGP, budget at least 500 EGP/day so Meta can get 10+ conversions daily for learning.

Target CPA (EGP) ?Maximum you're willing to pay for each purchase. Your real data shows current CPA around 85 EGP. Set this based on your margins — price minus COGS minus target profit.

Targeting Strategy ?Advantage+ Audience is Meta's 2026 default: you give a broad signal (country + age) and Meta's AI finds buyers, using any interests you add only as suggestions. It consistently beats manual interest targeting. Pick Manual only if you have a specific reason to constrain the audience.

Interest suggestions (optional)

5

Creative Strategy

Ad copy language / لغة الإعلان ?The language the AI writes your hooks, benefits and ad copy in. Egyptian Arabic is the default for the Egypt market. Bilingual gives you both Arabic and English for each line.

Ad Formats (select all you'll create)

Ad Hooks (first 3 seconds / first line) ?The hook is the most important part of your ad. If people don't stop scrolling in 3 seconds, nothing else matters. Each hook should trigger an emotion: curiosity, fear, desire, or surprise.

Main CTA ?Call to Action — what you want them to do. "Shop Now" works for most e-commerce. "Learn More" for higher-priced items that need more consideration.

A

Build the actual ad / تجهيز الإعلان

We assemble a complete ad (creative + ad) in PAUSED state. Defaults come from your product + AI copy — edit anything, then review in Ads Manager before activating.

Ad image URL (your creative — defaults to product photo)

Primary text (the main ad copy)

Headline

Description

Destination URL

CTA button

6

Pre-Launch Checklist

Every item must be green before launching. Red items = your ad will fail or waste money.

R

Launch Summary

Complete all steps to see your launch summary...

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